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Macy’s Believe Letter-Writing Campaign

This holiday season, join our annual Macy’s Believe Campaign. This letter-writing campaign is packed with holiday cheer and is the easiest way to help raise money for the wishes of children battling critical illnesses. For every letter that is written to Santa and dropped off at your local Macy’s or sent online at, Macy’s will donate $1 to Make-A-Wish, up to $1 million! From November 1 through Christmas Eve, people of all ages are gathering together to spread Christmas spirit and grant wishes by writing letters to Santa.  

Join the Believe School Challenge and start a letter-writing campaign in your school, classroom, or community using the resources below! In previous years of the Believe Campaign, Bay Area schools have collected more than 475,000 letters. With your help, Make-A-Wish can continue to grant wishes and give hope to children!

For questions, to sign up, or to share pictures please contact Kelsey Wetzstein at or Molly Martin at

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Anthony writing letter

Make-A-Wish® Greater Bay Area
1333 Broadway
Suite 200
Oakland, CA 94612
(415) 982-9474