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Each letter to Santa collected in-store or submitted online is worth $2 on Friday, Dec. 8

WHAT:     This year, Macy’s Believe campaign invites “Believers” of all ages to bring their letters to Santa to their local Macy’s store or send online at For every letter received now through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish to help grant wishes to children with critical illnesses.

For National Believe Day only, Macy’s offers a double donation – for every letter received in-store and online at on Friday, Dec. 8, Macy’s will donate an additional $1 to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.

MORE:     Since the launch of Believe in 2008, Macy’s has donated more than $15 million to Make-A-Wish through this annual campaign, and helped to grant thousands of wishes. The impact of wish fulfillments is undeniable and widespread – not only do they increase hope and happiness for wish kids, but their families, volunteers, supporters, medical professionals and entire communities are transformed by the experience.

                     For more information about Macy’s Believe campaign, visit

For media materials, including photos and videos:

WHEN:    Friday, December 8

WHERE:  Macy’s stores nationwide and

CONTACT:   Monica Gubrud, Macy’s Media Relations                                                                                                

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Dec 08, 2017

Make-A-Wish® Greater Bay Area
1333 Broadway
Suite 200
Oakland, CA 94612
(415) 982-9474