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Macy’s Believe Letter-Writing Campaign

It’s time for the 9th Annual Macy’s Believe Campaign! Join the Believe School Challenge and help make wishes come true for Bay Area kids with life-threatening medical conditions. For every letter to Santa dropped off in the big red letterbox at your local Macy’s store or sent online at, Macy’s will donate $1 to Make-A-Wish, up to $ 1 million! All around the country, schools and kids of all ages are writing letters as an easy and inspiring way to give back. 

Last year, 53 Bay Area schools collected over 208,000 letters during this campaign. With your help, we can write even more letters and help local kids get their wishes. A special Make-A-Wish/Macy’s Trophy presentation will be held for the school that writes the most letters. 

Join the Believe School Challenge and share the power of a wish®!

Find out how to join the School Challenge

School Engagement Kit

Macy's Believe Thermometer Template

For questions and to sign up, please contact Leah Laderas Malfatti at or (415) 402-2773.

Make-A-Wish® Greater Bay Area
55 Hawthorne Street
Suite 800
San Francisco, CA 94105
(415) 982-9474